bou·tique n.
1. A small retail shop that specializes in gifts, fashionable clothes, accessories, or food, for example.
2. A small shop located within a large department store or supermarket.
3. A small business offering specialized products and services: an investment boutique

bro·ker·age n.
1. The business of a broker.
2. A fee or commission paid to a broker.
3. A firm engaged in buying and selling stocks and bonds for clients.

A boutique brokerage is to the investment industry what a butcher shop is to the supermarket industry.  But in our butcher shop, we even grow our own livestock.  Also, we only eat our own meat.  If it's good for us, it's good for our clients.  We trade and invest our own money along with our clients, no preferential treatment.  

Boutique brokering is a natural progression of the investment industry, after the destruction of big brokerages of the 70's and 80's. Back then, firms didn't care if their clients made money, because they held the keys to the kingdom. If you wanted to get in on the action, you needed to pay 2% + $2,000 per transaction. Then in the 90's we had the craze of day trading, where the industry swung the other way, and everyone and their cat was suddenly trading in the markets for themselves, for only $8 a trade!

Now, we have a mass-realization of the general investing public that :

Investing should be left to those whose primary profession is trading. If you are a dentist, you don't want to duck out of a root canal and sell shares or USD after a major news event.

While it is possible to trade for yourself, you don't have the time or patience to sit in front of a computer all day and all night.

You cannot successfully trade or invest while you have other problems on your mind; specifically work related stresses that are a part of your daily life.

If you can solve all of the above problems, you may have the time constraint of not being in front of the screen during major market moving events and news, such as the capture of Saddam Hussein, or the announcement of the winner of the 2004 presidency. If you have a life, it is not feasible to be constantly on call to your trading platform.

Now, contrary to the brokers of decadence during the 80's, today we invest our own money just as the clients. You see, this is our lifestyle, and trading for yourself or for ten thousand people is the same. No fees, NO BROKERAGE... just a boutique of niche investments and ideas to handle money alternative to those presented by large institutions.

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